In the latest episode of “Culture Builders,” Larry Miller, the executive from Brand Jordan, shared profound insights into the brand’s journey and its deep-rooted connection with cultural and sports communities. Emphasizing the brand’s commitment to staying relevant and connected, especially to the black community and people of color, Miller highlights how Jordan is more than just a sportswear brand – it’s a cultural icon. He reflects on the early days when hip-hop culture significantly shaped the brand’s identity.
Miller also credits Michael Jordan’s relentless pursuit of excellence as a driving force behind the brand’s ethos, inspiring the team to strive for the best in everything they do. This episode provides a glimpse into Brand Jordan’s strategic thinking and celebrates its unique blend of sports, culture, and business excellence.
