In the latest episode of Culture Builders, 8tivLabs sits down with the legendary Lenny S, Roc Nation’s executive, to dive into his life’s work, ethos, and the stories that shape him. Through candid recollections and invaluable lessons, Lenny S shares his passion for preserving culture, even at the expense of potential financial gain.
One of Lenny’s core beliefs is that culture outweighs currency. This philosophy has guided his journey, allowing him to build genuine connections with artists like Jay-Z, DJ Khaled, and others. He prioritizes making an impact on culture—whether in music, fashion, or everyday life—over simply chasing big deals. For him, cultural contributions, such as changing how people dress or the language they use, are far more rewarding than any paycheck.
Lenny S also emphasizes the importance of protecting one’s brand. He illustrates this with a story about turning down a lucrative fast-food deal for DJ Khaled, as it would have conflicted with an ongoing partnership with Weight Watchers. This decision shows how aligning with the right projects is critical to maintaining authenticity and cultural relevance.
Through his vibrant storytelling, Lenny S gives us a glimpse of the highs and lows of his career, from tour misadventures to moments of cultural triumph. His journey reinforces a crucial message: Culture is priceless, and its preservation should never be compromised.
(Video embed link here)
Be sure to check out Lenny S’s full interview on Culture Builders to hear more about how he continues to shape the entertainment landscape, one culturally significant moment at a time.
