Nike: Booker Americana
VIDEO & FILM PRODUCTION | LOGISTICAL PLANNING
Nike commissioned 8tivLabs to produce “Booker Americana,” a compelling vignette featuring Devin Booker, and his love for American classics leading to the 2024 Paris Olympics on NBC. The objective was to capture the essence of athletic excellence and the Olympic spirit. The project faced the challenges of a tight, compressed schedule. The goal was to highlight Devin’s journey, align with Nike and NBC Sports’ brand values, engage the Olympic audience, and subtly promote Nike’s latest athletic wear.
8tivLabs filmed “Booker Americana” in collaboration with Director Dan Solomito, in Flagstaff, AZ. The vignette focused on Devin’s love for vintage trucks, the outdoors, and sneakers, capturing genuine, relatable moments that would resonate with viewers. The production utilized natural lighting and a blend of digital and film to enhance the vignette’s authenticity. Despite the tight constraints, the team ensured that the final product aligned perfectly with Nike’s and NBC Sports’ values of innovation, performance, and determination.
“Booker Americana” showcased 8tivLabs’ ability to deliver high-impact content under challenging conditions. The vignette effectively captured Devin Booker’s essence while seamlessly promoting Nike’s gear. This project reinforced the importance of creative vision and efficient execution, ensuring Nike’s presence during the 2024 Paris Olympics will be both memorable and impactful.
