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Nike: City Edition Jersey and Box Set Commercial
PRODUCT DEVELOPMENT | MEDIA PRODUCTION | ANIMATION
Develope seeding kits that embody the energy and stories of the City Edition jerseys, integrating elements of city culture, basketball, and the NBA finals. Create a visual of the City Edition jerseys and conceptual sketches of the seeding kits.
We tailored the kits to reflect the unique spirit of each city, focusing on the Miami Heat and Denver Nuggets. Visual elements of the seeding kits included showcasing the connection between the jerseys, the cities, and their basketball culture.
Our team delivered a seeding kit to Nike’s high standard and internal visual to amplify the visual context of the product from a consumer perspective.
