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Nike: NBA Trailblazer PDX Super Fan Experience

STRATEGY | EXPERIENTIAL EVENT | MEDIA PRODUCTION

The Challenge

For the Nike NBA Trailblazer PDX Super Fan Experience, the challenge was to create an engaging and personal fan experience around the launch of the NBA City Edition Jerseys. The aim was to celebrate the jerseys and forge a deeper connection with basketball fans, leveraging digital platforms for wider engagement and social media amplification.
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The Solution

A comprehensive three-day event, high-level video capture, and collaboration with Nike's social and app teams for a strategic communication funnel.
2023.01.15 Nike Selects
2023.01.15 Nike Selects
2023.01.15 Nike Selects

Nike Basketball - Portland Trail Blazers Super Fans January 13th, 2022. Justin Tucker / Nine84

2023.01.15 Nike Selects
2023.01.15 Nike Selects
2023.01.15 Nike Selects

Nike Basketball - Portland Trail Blazers Super Fans January 13th, 2022. Justin Tucker / Nine84

The Takeaway

The Nike NBA Trailblazer PDX Super Fan Experience was a masterful blend of exclusive access and immersive experiences, shining a light on Portland's dynamic fan culture. It allowed fans a unique glimpse into the story behind the City Edition Jersey, fostering excitement and a deeper team connection. The use of influencers to capture and share content in real-time significantly widened the campaign's reach, sparking interest and intrigue in the lead-up to the jersey reveal. This approach not only wowed a select group of superfans but also amplified Nike's dedication to serving the basketball community in Portland, all while celebrating the Trailblazers' special bond with the city.
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