Thrive Chicago: Chicago Public Schools
Faced with the challenge of amplifying the voices of high school students in Chicago, the project aimed at skill development in video production and storytelling.
FILM PRODUCTION | EXPERIENTIAL EVENT | PURPOSE STRATEGY
Strategy: Partnering with local schools and organizations to provide resources and guidance.
Target Audience: High school students from four competency-based education schools in Chicago.
The project’s success was highlighted by the high level of student engagement in learning video recording and narrative writing, a pivotal aspect of their storytelling journey. Notably, the initiative’s broader impact was underscored by the significant financial support garnered for the robotics club, which received over $150K in donations following the media attention from the video premiere. This achievement was a testament to the power of compelling storytelling, as the videos played a crucial role in pitching to potential donors and effectively raised awareness of various programs within the Chicago Public Schools, thereby enhancing their visibility and support.
“Being able to tell my story and my friend’s story and the story of robotics,” says Natorion, a junior at the Southwest Side school, “I really do love how our story connects together. It shows how you can improve even if something bad is going on in your life, like Covid. You can still be positive about it.”
